Introducing The
Ethos SERIES
The Pinnacle of NOBL Performance
Introducing The
Ethos SERIES
The Pinnacle of NOBL Performance
The Signature Series
Built to ride fast and have a heck of a lot of fun, and never think about your wheels again. Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength. Paired with Hope Pro 5 hubs, it’s a complete system that gets the most out of every ride.
Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength.
Proudly Built In Canada
We’re proud to custom build our carbon wheelsets in British Columbia. Nestled right on the main street of the beautiful village of Cumberland, NOBL Headquarters is a stone’s throw away from the trails. With some of Vancouver Island’s best riding out our door, it’s the ideal location for product testing and development. All Canadian wheel building, customer service, shipping and fulfilment happens here in BC.
Mountain Wheels
Our rims and wheelsets are built to handle whatever you throw their way, whether it’s racing the clock or exploring remote backcountry trails. We’ve got the perfect wheelset for every ride.
For us, the difference is in the details. Every NOBL wheelset is built to order by skilled hands. Our wheel builders take pride in their craft, combining meticulous attention to detail with strict quality control.
All Mountain / Enduro
Engineered for durability, speed and a whole lot more fun. We’ve created a lineup of rims that excel on race day and come alive on after-work laps.
XC / Trail
No compromises: lighter, faster, stronger. Our rims are engineered to deliver the strength, speed, and control you need to push further.
Gravity
Pure carbon confidence for the roughest tracks. Send lines you never thought possible with the durability and power of our gravity rated wheelsets.
E-bike / E-MTB
Our rims are reinforced in key areas for added strength while delivering unparalleled control, handling, and comfort.
Ethos Series
The most advanced wheel platform NOBL has ever created.
Six distinct wheelsets, each engineered around a specific strength target, weight, and ride feel. The result is the lightest, strongest, most compliant, and best riding wheels for each respective riding category. From the design of the rim bead and profile to the industry-leading components they are built with, Ethos represents the pinnacle of carbon wheel technology.
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NOBL Ethos SL180 Wheelset
CAD $1,465.00 – CAD $3,369.00 -

NOBL Ethos SL Wheelset
CAD $1,319.00 – CAD $3,069.00 -

NOBL Ethos Enduro Wheelset
CAD $1,319.00 – CAD $3,069.00 -

NOBL Ethos XC Wheelset
CAD $1,391.00 – CAD $2,969.00 -

NOBL Ethos Trail Wheelset
CAD $1,391.00 – CAD $2,969.00 -

NOBL Ethos HD Wheelset
CAD $1,141.00 – CAD $2,469.00
SINEWAVE²
Full Custom Wheels
NOBL’s Sinewave technology features a unique curved rim design that optimizes vertical compliance with exceptional lateral stiffness. The result is confident cornering support and a smooth, supple ride over rough terrain. Engineered with front- and rear-specific layups, to provide extra durability where it’s needed most while saving weight, all backed by our lifetime warranty.
Signature Series
The NOBL Signature Series spans the full spectrum of mountain biking with two purpose-built wheelsets. Shallow sub-20 mm rims strike the perfect balance of ride feel, strength, and weight. Built as a complete system with Hope Pro 5 hubs and Alpina Extralite spokes, every component works together for peak performance.
Signature 36
Trail / XC/ All Mountain
Blends XC weights with trail-bike capabilities. Quick to accelerate and easy to flick through tight corners, it holds traction on loose lines and stays composed.
Signature 38
Enduro / Gravity / E-MTB
A mix of category-leading impact strength and tuned compliance, letting you stay committed when the trail gets rowdy
RAW Finish
All NOBL rims leave our high-end steel molds with a natural, raw finish without the need for post-production sanding and finishing. Producing a paintless carbon rim is more demanding, but the payoff is strength. Without post-production abrasion, the carbon fibers remain fully intact and encapsulated in resin, preserving their structural integrity. The result is a rim that’s not only cleaner in appearance, but inherently stronger where it matters most.
Carbon Gravel & Road Wheels
Gravel wheels built to push limits on any surface. With modern internal widths, lightweight layups, beautiful raw paintless finishes and lifetime warranty. NOBL wheels deliver the responsiveness, durability, and ride quality needed for everything from leading breakaways to disappearing on backroads.
OUR LATEST NEWS
BLOG – TECH TIPS – EVENTS
Lief Rodgers: Crushing at the World Cup on TR37s
Dig in for a crazy testimonial that proves why Elite enduro racer Lief Rodgers is a diehard TR37 fan.
Keep it Canadian: Building your wheels with local components
Keep it Canadian by building your custom NOBL wheels with Canadian components: here’s our guide!
Wheelset Turnaround
Are you curious how long it will take to build your wheel(s)? Our current expected turnaround time for NOBL wheel builds is listed here.
























