Introducing The

Ethos SERIES

The Pinnacle of NOBL Performance

Introducing The

Ethos SERIES

The Pinnacle of NOBL Performance

The Signature Series

Signature 36 | Signature 38

Built to ride fast and have a heck of a lot of fun, and never think about your wheels again. Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength. Paired with Hope Pro 5 hubs, it’s a complete system that gets the most out of every ride.

Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength.

Full Custom Wheelsets

TR32 | TR35 | TR37 | TR41

Start with a rim made for your discipline. Choose from premium hubs, spokes, nipple colors, and graphics. The result: a one-of-a-kind wheelset—built to perform, built for you.

A one-of-a-kind wheelset—built to perform, built for you.

Proudly Built In Canada

We’re proud to custom build our carbon wheelsets in British Columbia. Nestled right on the main street of the beautiful village of Cumberland, NOBL Headquarters is a stone’s throw away from the trails. With some of Vancouver Island’s best riding out our door, it’s the ideal location for product testing and development. All Canadian wheel building, customer service, shipping and fulfilment happens here in BC.

Mountain Wheels

Our rims and wheelsets are built to handle whatever you throw their way, whether it’s racing the clock or exploring remote backcountry trails. We’ve got the perfect wheelset for every ride.

For us, the difference is in the details. Every NOBL wheelset is built to order by skilled hands. Our wheel builders take pride in their craft, combining meticulous attention to detail with strict quality control.

All Mountain / Enduro

Engineered for durability, speed and a whole lot more fun. We’ve created a lineup of rims that excel on race day and come alive on after-work laps.

XC / Trail

No compromises: lighter, faster, stronger. Our rims are engineered to deliver the strength, speed, and control you need to push further.

Gravity

Pure carbon confidence for the roughest tracks. Send lines you never thought possible with the durability and power of our gravity rated wheelsets.

E-bike / E-MTB

Our rims are reinforced in key areas for added strength while delivering unparalleled control, handling, and comfort.

Ethos Series

The most advanced wheel platform NOBL has ever created.

Six distinct wheelsets, each engineered around a specific strength target, weight, and ride feel. The result is the lightest, strongest, most compliant, and best riding wheels for each respective riding category. From the design of the rim bead and profile to the industry-leading components they are built with, Ethos represents the pinnacle of carbon wheel technology. 

TR35 Light and Remarkable

“The very first thing that stood out about the TR35s was their remarkable lightness. Unboxing the wheels at work, I couldn’t resist walking around with the front wheel, encouraging my coworkers to hold it. This inherent lightness directly translates into speed; these wheels are undeniably race-ready. The TR35s constantly impress with their agility and responsiveness.”

A Solid Choice

“NOBL TR37 wheels are a solid choice for all-mountain and enduro riding. While they’re not the most lively feeling wheels, they’re stiff, strong and reliable with a good warranty. Without spending mega bucks on something truly boutique, I feel like that’s about as much as you can ask for from a set of hoops, and the warranty is practically worth it alone.”

Standout Difference

“There’s a standout difference to how NOBL’s rims look and ride. The notorious sinewave shape of the rim isn’t just for a standout appearance, it helps aid lateral stiffness in the wheel. And, lateral stiffness is something most of us are looking for in a pair of carbon hoops so that when we stand up and deliver the last few watts we can muster, most of that energy is transferred into driving us forward instead of being absorbed by our wheels…”

Some Classic Good Looks

“NOBL pushes the rim design enough that the HR35 wheels live up to the “gravel” designation without doing anything unnecessary or extreme. Add in some classic good looks, and the B.C. company delivers a carbon fibre wheelset that will outlast the more fleeting all-road fashions. […] After months of bashing NOBL’s wheelset around on rough, loose gravel roads, the surface remains pristine.”

Some of the Most Compliant

“The most notable trait of the TR37 wheels is that they’re one of, if not the most compliant carbon wheels I’ve ever ridden. […] At 1,715 g for the complete wheelset in a 27.5’’ diameter, the TR37 wheels are also quite light for a wheel meant for Enduro use, and that low weight is readily apparent on the way up. Compared to a lot of aluminum wheels that weigh 200–400+ grams more, the TR37 accelerates more easily.”

Predictable Tracking

“The TR32’s track predictably through rocks and roots, and will hold a line as you push hard into fast corners, putting paid to NOBL’s claim they’re tough enough to be lightweight everyday trail wheels. What little flex there is isn’t wasted. You’re not just losing energy or momentum in a corner. The TR32’s seem to snap and return, giving them a more lively feel.”

Stiffer and More Controlled

“When I got out on my first lap with the NOBL TR38s I had the 2.35” tire set up. I was heading for some slick, rocky laps and I was nervous having such little traction. […] Not quite to my surprise, but still shockingly, the set up was far stiffer, and more controlled than the previous wheels with DH casings I had been running. I instantly noticed my whole bike stiffen, straighten and track exactly when I wanted it to.”

SINEWAVE²

Full Custom Wheels

NOBL’s Sinewave technology features a unique curved rim design that optimizes vertical compliance with exceptional lateral stiffness. The result is confident cornering support and a smooth, supple ride over rough terrain. Engineered with front- and rear-specific layups, to provide extra durability where it’s needed most while saving weight, all backed by our lifetime warranty.

NOBL TR35 Wheelset

TR32

Cross Country / Trail

NOBL TR35 Wheelset

TR35

Cross Country / Trail / Downcountry

NOBL TR37 Wheelset with Turquoise Hubs, and Decals

TR37

Enduro / All Mountain

NOBL Wheels TR33 Wheelset

TR41

Enduro / E-Bike

Signature Series

The NOBL Signature Series spans the full spectrum of mountain biking with two purpose-built wheelsets. Shallow sub-20 mm rims strike the perfect balance of ride feel, strength, and weight. Built as a complete system with Hope Pro 5 hubs and Alpina Extralite spokes, every component works together for peak performance.

Signature 36

Trail / XC/ All Mountain

Blends XC weights with trail-bike capabilities. Quick to accelerate and easy to flick through tight corners, it holds traction on loose lines and stays composed.

Signature 38

Enduro / Gravity / E-MTB

A mix of category-leading impact strength and tuned compliance, letting you stay committed when the trail gets rowdy

RAW Finish

All NOBL rims leave our high-end steel molds with a natural, raw finish without the need for post-production sanding and finishing. Producing a paintless carbon rim is more demanding, but the payoff is strength. Without post-production abrasion, the carbon fibers remain fully intact and encapsulated in resin, preserving their structural integrity. The result is a rim that’s not only cleaner in appearance, but inherently stronger where it matters most.

Carbon Gravel & Road Wheels

Gravel wheels built to push limits on any surface. With modern internal widths, lightweight layups, beautiful raw paintless finishes and lifetime warranty. NOBL wheels deliver the responsiveness, durability, and ride quality needed for everything from leading breakaways to disappearing on backroads.

Far Series

FAR40 | FAR50

Wide-Deep Gravel Race Wheels

The fastest, most advanced gravel wheels NOBL has ever built. Featuring two rim models, the FAR50 and FAR40, these are the widest, lightest and strongest gravel wheels we’ve ever made.

HR Series

HR25 | HR35 | HR45 | HR35/45 

Hookless Gravel Wheels

The HR gravel rims are designed to handle it all; fast on pavement, stable on loose gravel, and tough enough for rough, unmaintained roads.

CR Series

CR35 | CR45 | CR35/45

Hooked Gravel/Road Wheels

The CR gravel rims feature a hooked bead design for higher tire pressures, making them ideal for fast gravel and mixed-surface road riding. Light, responsive, and versatile, they bridge the gap between gravel and road.

NOBL Lifetime & 5 Year Warranties

The NOBL Warranty

We offer a Lifetime Warranty on our Ethos, Sinewave, Signature, and Gravel rims

OUR LATEST NEWS

BLOG – TECH TIPS – EVENTS

Wheelset Turnaround

Wheelset Turnaround

Are you curious how long it will take to build your wheel(s)? Our current expected turnaround time for NOBL wheel builds is listed here.