Canadian connection

At NOBL Wheels, we’re proud to build all of our custom carbon wheelsets for our Canadian riders right here in Cumberland, BC. We’re thrilled to be able to work with our Canadian hub and component partners to craft truly homegrown wheelsets from the ground up. Our curated hub lineup offers two stellar brands to bring this vision to life.

Engineered and Machined in Ontario

Engineered and manufactured in Mississauga, Ontario, Project 321 hubs are for high-engagement lovers. Their G3 hubs are known for their innovative 6-lock brake mounts, magnetic pawl system, and a premium 288 points of engagement.

New for 2025, Project 321 has brought to market the first ever Canadian-made gravel hub! Their mountain and gravel-specific G3 models are available in a wide array of specs, with 12 vibrant and unique colours.

SHOP P321 WHEELSETS

Built and Tested in Squamish, BC

Based in Squamish, BC, OneUp Components is lucky to have world-class trails in its backyard. The brand engineers durable and reliable hubs designed for aggressive mountain biking on these home trails and beyond. These hubs fit the no-nonsense, performance-focused ethos of all OneUp products: they have a simple ratchet design with 44 POE, are lightweight, have 6-bolt and boost spacing only, and come in seven classic anodized colours.

SHOP ONEUP WHEELSETS

The Benefits of Going All-Canadian

Building a custom wheelset with Canadian components means investing in premium craftsmanship, homegrown innovation and products designed and built to perform in some of the best mountain biking locations in the world. It also means supporting the Canadian economy and showing your trust in Canadian brands over others.

In return, you’re promised accessible support. Our team is based in Cumberland, and makes nation-wide support easy. When you order NOBL wheels, we’re with you every step of the way: from expert guidance to precision wheel building, we ensure a seamless, personalized experience and wheels that stay Fast & True for years.