NOBL Ambassador Program
Meet Our Athlete Roster
Rémy Métailler
“I’m a professional mountain biker from the South of France where legends like Nicolas Vouilloz inspired my passion for mountain biking. Following the evolution of freeriding, my dream was to ride in British Columbia. Fast forward a few years and I’ve been fortunate to call it home ever since. Partnering with NOBL Wheels is a natural fit—great products, full customization, and based near some of my favourite trails. I’m also excited to ride more, explore new locations, and create fresh content to share the stoke.“
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SYD and MACKY
“We’re two professional mountain bike racers on a quest to race the best and most challenging mountain bike races around the world and sharing those adventures on YouTube and Instagram. Doing our best to #bemoreawesome!
We love our NOBL wheels! We’ve put them through the wringer racing in a variety of events and conditions — everything from high speeds and loose descending down a volcano at Trans Andes to the steep, muddy tracks at Trans Madeira — and they’ve handled it all.”
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Mark Matthews
“I’m a freerider, adventurer and trail builder from Vancouver Island, Canada. I’ve spent much of my career filming on unique trails I’m often credited with building. Progression is my passion within my riding, my community, and my content.“
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Kirsten Van horne
“I’m a professional freeride mountain biker raised in Nelson, BC. I started mountain biking in my late teens, and got obsessed with progressing to harder lines and bigger jumps.
In 2025 I was invited to and competed in Red Bull Rampage, which was a huge milestone and confidence boost! I’m excited to partner with NOBL as a Canadian brand and test these wheels through my diverse calendar of events in 2026″
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Cory Wallace
“I’m Cory Wallace and grew up in the Rocky Mountains of Jasper, Alberta. Nowadays you can find me all over the world racing and adventuring on my mountain and gravel bikes.
NOBL is a perfect fit for me as durable and lightweight wheels are a huge priority for my riding, whether that’s winning 24HR World Championships or venturing to the farthest corners of this earth. NOBL can customize wheels to my exact needs which means I will always know that I’m running the lightest and most durable setup for wherever I am. I also love the customer support and the fact they are a Canadian brand from the West Coast.”
Dean Tennant
“Hi I’m Dean, a mountain biker from Vancouver Island. I love all styles of riding but my favorite is downhill. I grew up racing the Island Cup and BC cup series and nowadays I still race for fun, but also love creating fun videos for my instagram and Youtube channel.
Riding NOBL wheels, my maintenance time spent on wheels has dropped to pretty much nothing: I just have total peace of mind knowing my wheels are going to handle whatever I throw at them.”
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carter niewesteeg
“I’m Carter, an off-road endurance bike racer raised in Fernie, BC, now splitting my time between home and Victoria.
I started my race career focused on XCO, but pivoted to including more and more gravel events in my calendar after a memorable gravel race experience.
Fresh off a 2025 Downieville Classic win, I’m ready to tackle more downcountry events in 2026 (not just gravel!).
Alongside racing, I created and organize four events in the Anything Goes Event Series”
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Emmy lan
I am a Canadian professional mountain bike racer born and raised in the Comox Valley. As my “howmetown” brand, riding NOBL wheels feels like the perfect fit.
My career so far has been dedicated to World Cup Enduro and Downhill racing, and I’m excited to focus on the Crankworx World Tour and National events in 2026.
Lief Rodgers
“My name is Lief Rodgers, I’m from Port Moody, BC, and I love racing bikes! I’m a full-time Elite Enduro World Cup racer and a part-time electrician.
As a racer on the World Cup circuit, it’s essential that I have 100% trust in my components. My NOBL wheels hold up to seasons of abuse without any truing or maintenance at all.”
Jo Peters: Jo & Co. Mountain Bike Coaching
“I coach mountain biking and race enduro all summer, and ski and sled all winter. I work as an RMT at a multi-disciplinary clinic in town as my day job. My riding style is smooth, flowy and fast and I love trails that offer a mix of intuitive jumps and raw tech with good dirt or granite.
Riding Nobl wheels allows me to fully trust my bike. I know I can straight-line through chunder and push hard into corners.”
Nic Zilinski: VanCan
“I’m a part time content creator, full time PhD candidate, and A-Line addict. The #1 benefit NOBL wheels bring to my riding is: no maintenance, bar none. They take my abuse and just keep rolling. My upcoming year will be full of more traveling, more riding, and graduating…hopefully. First up is Sedona and I’m pumped to ride endless red rock again!”
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Ambassador News
Lief Rodgers: Crushing at the World Cup on TR37s
Lief Rodgers' World Cup come-upIn his fourth year race-proving our wheels at the highest level, Port Moody-based NOBL Athlete and Elite Enduro racer Lief Rodgers had his best season to date at the UCI Enduro World Cup. Lief was ultra-consistent, stacking five top-10...
Become a NOBL Ambassador
We’re always looking for passionate riders to represent our brand and products. We’ve broken our Ambassador program into three levels to give applicants an idea of where they fit and how to work towards different levels. We have a high preference for applicants who are familiar with the NOBL brand and who have their own, clear, personal brand that aligns with ours. To be considered, applicants must meet the minimum requirements of the level they are applying for.
Level 1
You’re stoked about NOBL and developing as a rider. You’re professional and feel you can represent NOBL in a way that contributes to our brand image. You’ve dabbled in content creation and are active in your cycling community.
*We typically start most ambassadors at this level for their first year and if the partnership is right, there is potential for an increase in support in subsequent years.
Trail builder/Coach/Elite Athlete
Social media reach 1k or greater
Active in local cycling community in a leadership role.
Provide 1 page summary as to why you are a great fit for the NOBL brand.
Typical Compensation: Entry-level discounts on rims and custom wheels. NOBL Swag.
Level 2
You’re an accomplished athlete and/or content creator. You have a strong social media reach and are an influencer in your local community. You are professional, experienced and can regularly produce high-quality content that showcases the NOBL brand in your riding.
Elite Athlete/ Trail builder/ Content Creator
Social media reach 5k followers or greater
Proven history of producing quality content
Able to provide examples of content creation
Provide 1 page summary of why you are a great fit for the NOBL brand.
Typical Compensation: Product support or heavily discounted product.
Level 3
You are a rockstar athlete and/or content creator who is well known globally. You are professional, experienced, and well-regarded by previous sponsors. You understand the sponsor–rider relationship and are confident in your ability to generate exposure for the NOBL brand through referral links, product showcasing, and word of mouth, with the data to prove it.
Professional-level athlete and/or full-time content creator
Social media reach 25k followers or greater
Experienced Video/Photo Content creator
Able to provide examples of high quality content creation with performance metrics.
Provide presentation document describing why you’re a great fit for the NOBL brand
Typical Compensation: Product support + potential financial support for endeavors.
Got what it takes?
Please fill out the form below with any supporting links and documentation. All applications will be reviewed, and if the requirements are met we will contact you! Thanks for applying!